Related content
-
Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
-
Ad fraud & verificationMedia transparencyProgrammatic
UK programmatic audit suggests improvements in online advertising transparency
Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…
-
Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safety
Charting a new course in media for 2022 and beyond
WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…
-
Ad fraud & verificationBrand safetyChannelsBrand safety
Benchmark: Social media compromises/hacks
WFA member benchmark on how to manage social media hacks
-
Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyCreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technology
Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
-
Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety
ABA publishes guidance for a more transparent and accountable ad industry in Brazil
New guide aims to foster better relationships between advertisers and other industry stakeholders
-
Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safety
Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…
-
Ad fraud & verificationBrand safetyMedia transparencyBrand safety
Belgium’s Digital Ad Trust label reaches 63% of Belgians
DAT Belgium's quality label has a national reach of 63% for display and 34% for video
-
Ad fraud & verificationBrand safetyBrand safety
Japan's ad industry unveils joint committee for ad verification in digital advertising
JICDAQ aims to improve low transparency in Japan’s digital media ecosystem
-
Ad fraud & verificationBrand safetyMedia transparencyBrand safety
Swiss ad industry launches Digital Ad Trust label
New quality label aims to ensure greater transparency and security in digital advertising in Switzerland
-
Ad fraud & verificationData collection & privacyData-driven marketing
The end of the cookie
Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green,…
-
Ad fraud & verification
How ‘viewable’ is your market? 10 trillion impressions provide some answers
In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on…